For centuries, shoemakers and later shoe manufacturers have placed advertisements to market their products. At first they were mainly text ads but since the 19th century, images have also been used.

Sneakers can no longer be ignored on the streets. Besides the well-known sports brands, major fashion houses have also embraced the sneaker. Big favorite is and remains the all white sneaker.

Piet Mondrian is without a doubt one of the most imaginative modern Dutch artists. Fashion designer JUDITHvanvliet and shoe designer Amber Ambrose Aurèle honored him with a joint collection; Van Hollandse Bodem.

With some regularity we are allowed to add shoes of Dutch celebrities to our collection. New are shoes from Youp van 't Hek, Samantha Steenwijk and Rutger van Barneveld.