For centuries, shoemakers and later shoe manufacturers have been placing advertisements to market their products. Initially these were mainly text ads but since the 19th century images have also been used.

Sneakers are no longer a part of the street scene. Besides the famous sports brands, major fashion houses have also embraced the sneaker. Big favorite is and remains the all white sneaker.

Piet Mondrian is without a doubt one of the most imaginative modern Dutch artists. Fashion designer JUDITHvanvliet and shoe designer Amber Ambrose Aurèle honored him with a joint collection; Van Hollandse Bodem.

With some regularity we may add shoes of Dutch celebrities to our collection. New are shoes from Youp van 't Hek, Samantha Steenwijk and Rutger van Barneveld.