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FROM OCTOBER 8
Eighty years young Fred de la Bretonière will turn eighty at the end of this year. For more than fifty years, he has been at the forefront of Dutch shoe designers. This, of course, needs to be celebrated. Where else but in the Schoenenkwartier in Waalwijk, with a retrospective exhibition and a book that looks back on his successful career as a shoe designer.
TYPICAL FRED
Starting Oct. 8, the Typical Fred exhibition opens and puts you inside the creative mind and stylish shoes of Fred de la Bretonière. Typical Fred is a retrospective exhibition featuring his most iconic designs. Discover how Fred la Bretonière around 1970, wanted to make some extra money with self-designed wristbands and leather buckles. And marvel at how he subsequently conquered his place in the Dutch shoe market at lightning speed. As early as 1976, Fred was named best Dutch shoe and bag designer. The beginning of a stormy career - awarded with the Italian Santi Crispino and Crispiano Award in 2010 - that is far from over. In 2019, FreSh BV acquires the then Bretoniere Group. While the Fred de la Bretonière and Shabbies Amsterdam brands will have new owners, the iconic shoes and bags will remain. Typically Fred is thus both an oeuvre exhibition and a snapshot in time.
SOUL FOR EVERY SOLE
During the festive (private) opening on October 6, Fred de la Bretonière will of course be present himself. The book, published by Waanders Uitgevers and written by Bianca Bartels, will be a must for anyone who was already a fan of Fred or was inspired after visiting Typical Fred and wants to know more about the shoe designer. The book and the exhibition complement each other perfectly.
SEARCH FOR THE GREATEST FAN
The Shoe Quarter is challenging visitors to contribute to the exhibition "Typically Fred." Would you like to be part of this retrospective of Fred de la Bretonière and be invited as a special guest and biggest fan to the opening and book launch on October 6, 2024? Then take a picture of yourself and your "Fred" and upload it. Which photo you send in is entirely up to you. We are curious about your creativity and eagerly await the results of the wearers of Fred shoes to give the exhibition a personal touch. Load your photo here and become part of the exhibition of "Typically Fred".
